Case Study: EssayChecker.ai's Success with Keywordly

What is EssayChecker?

EssayChecker is an AI-powered tool for essay checking and plagiarism detection. Toolkit of apps and mock tests for IELTS and PTE preparation. It Instantly checks your IELTS Writing and PTE Writing in just a few seconds.

EssayChecker.ai faced stiff competition in SEO rankings and needed a more effective strategy to target the right audience. Their current keyword list was limited and did not fully align with user intent, which impacted their content strategy and sales.

"We had difficulties getting relevant organic traffic to our sites and improving the brand through user engagement. Keywordly was easy to set up - plug and play. We achieved a lot within the first month and have a strategy in place to revamp our content every 3 months to improve our content strategy and position us better." - Hardik, Founder Essaychecker.ai

Major Challenges faced by Essay Checker:

• Low organic search visibility
• High advertising costs with limited results
• Lack of data-driven content strategy tailored to user intent

What is Keywordly?

Keywordly.ai is a keyword research tool designed to help businesses and SEO professionals optimize content by focusing on user intent. It offers insights into traditional keywords, People Also Ask (PAA) queries, long-tail keywords from Google Autocomplete, and discussions from platforms like Reddit and Quora. Additionally, it includes a Content AI Generator for creating SEO-driven content to improve organic traffic. Keywordly.ai enables users to create content strategies based on what people are actively asking about their topics of interest.

Keywordly's top 5 distinctive features:

1. Traditional Keyword Research

Provides volume and suggestions to improve ranking.

Keywordly.ai provided EssayChecker.ai with high-volume keywords relevant to the ed-tech space. By using these keyword suggestions, Essay Checker optimized its content to rank higher on important search queries related to essay writing, plagiarism detection, and AI tools for students.

Essay Checker used search volume, keyword difficulty, and related terms to identify the most relevant keywords for its audience. This targeted approach ensures that the content is focused and aligned with the specific needs of users searching for essay-checking services.

2. People Also Ask (PAA)

People Also Ask Identifies user questions on search engines related to your topic.

To further align content with user intent, EssayChecker.ai utilized the People Also Ask (PAA) feature, providing EssayChecker.ai with commonly asked questions on search engines about essay checking and academic writing.
This allowed the team to structure their FAQs and blog content around these user questions, offering valuable answers that boosted their relevance in Google’s SERPs.

3. Long-tail Keywords

Insights from Google AutoComplete to capture popular searches.

Keywordly.ai’s long-tail keyword suggestions helped EssayChecker.ai focus on specific search phrases pulled from Google Autocomplete. After implementing Keywordly’s keyword research and optimization tools, EssayChecker.ai focused on a cluster of keywords relevant to the essay-checking market, such as “online essay checker,” “essay proofreading,” and “academic writing help”.
By incorporating these phrases into their blog and landing pages, Essaychecker captured traffic from highly-targeted, low-competition queries. This increased their visibility among students and academic professionals who use more detailed search queries.

4. Reddit and Quora Insights

Highlights conversations to boost engagement.

Keywordly platform’s integration with Reddit and Quora highlighted popular threads and discussions around essay writing, AI-driven plagiarism checkers, and student challenges.
EssayChecker.ai leveraged these insights to craft blog posts and community outreach efforts based on the exact questions and concerns raised on these platforms. This improved the brand’s engagement and credibility in the ed-tech community.

5. AI Content AI Generator

Creates SEO-driven content to enhance organic traffic.

Finally, Keywordly.ai’s Content AI Generator empowered the team at EssayChecker.ai to create SEO-rich content quickly and effectively.
With optimized meta tags, headers, and keyword-rich text, they could publish blog posts and articles that boosted organic traffic while maintaining a high quality of information. This automation saved time while increasing the output of search-optimized content.

Once relevant keywords were identified, Keywordly assists EssayChecker.ai in optimizing its content. The tool ensures that their content is engaging and optimized for search engines.
Properly optimized content increases the likelihood of appearing at the top of search engine results pages (SERPs), making it easier for potential users to find and engage with EssayChecker.ai.

Results

By using Keywordly.ai, EssayChecker.ai achieved the following. Within weeks, the website noticed significant improvements in its organic traffic. By optimizing its content based on keyword performance data, EssayChecker.ai went from ranking on the second page of search results for these keywords to landing on the first page. Consequently, organic traffic increased by over 60%, leading to a spike in conversions as users began to seek their services more frequently.

• A 25% increase in organic traffic within 3 months.
• Improved rankings for both high-volume and long-tail keywords.
• Higher engagement on blog posts and increased time on site.
• Stronger visibility in community forums such as Reddit and Quora, driving referral traffic.

Building a tech stack for success

Having previously used other platforms, Hardik explained that no platform provided them with all the needed features in one place and at a convenient cost for small businesses like them.
Keywordly was easy to use with a download feature to analyze and evaluate the content strategy.

From Keyword to Driving Sales

Cost-effective advertising

EssayChecker.ai identified less competitive, long-tail keywords with adequate cost-per-click CPC that could be leveraged for niche targeting. This approach not only diversified their keyword portfolio but optimized the content:

Increasing engagement

Understanding the questions people are asking about the topic in relevant forums like Reddit or Quora, gathering focused groups, and engaging them with the right set of answers – whether it's through sharing knowledge or showcasing product features – can help build trust and attract a more engaged audience.

Drove organic search

By uncovering questions and queries people are asking. Improving branding by answering people's questions involves establishing your brand as a trusted source of information. Here are some strategies:

1. Create Valuable Content: Develop blog posts, videos, or social media content that directly addresses common questions within your industry. This positions your brand as an authority.
2. Engage on Q&A Platforms: Participate in forums like Quora or Reddit, providing insightful answers that showcase your expertise while subtly promoting your brand.
3. Utilize SEO: Optimize content around frequently asked questions to improve search visibility, attracting organic traffic and increasing brand exposure.

Improved rankings

Keywordly helped in a data-driven content strategy that answers high-volume searches. EssayChecker did following:

• Keyword Research: Conducted thorough research to identify high-volume, low-competition keywords relevant to their niche.
• Content Optimization: Created high-quality, informative content centred around these keywords. Ensure they naturally fit into titles, headings, and body text.
• Regular Updates: Consistently revisit and update keywords based on ongoing research. Adapt to changing trends and search behaviours to maintain relevance.
• Performance Monitoring: Used tools like Indexly to track pages, rankings and adjust your strategy accordingly to maximize effectiveness.

Looking to the future

In a competitive digital landscape, driving organic traffic is essential for any online business, including platforms like EssayChecker.ai.

By utilizing Keywordly, EssayChecker.ai has successfully implemented effective keyword research, content optimization, competitor analysis, and performance tracking to enhance its visibility and attract a relevant audience.

As the world of SEO continues to evolve, tools like Keywordly will remain vital in ensuring websites remain competitive and continue to thrive in the digital realm.